You want to say what's exactly in your head the way that you want to say it. They don't know where to start and the question is, how do I effectively tell my story? Well, the good news is that a lot of the best copywriters aren't good writers and that sometimes being a good writer can actually get in the way of writing copy that cells, and this is because writing is kind of ego driven in a lot of ways. He said biggest question that he gets from people when they're trying to think about their website, social posts, online campaigns is, well, I'm not a writer. Well, I had a couple questions submitted to me and maybe we can start there and then see what a conversation takes us. So I'm just so happy to be here and share a little bit of what I might have picked up along the way with your audience. I've written everything from like, I don't know, corporate speeches to CEOS, to like Promos for Harvard School of Medicine, to any number of fass companies, small businesses, you name it, I've written it and rewritten. Yeah, it's so great to be here and I kind of feel like I'm coming home in a way, because Sean used to be in my very first copywriting mentor so everything that I've learned since then, back in like what two thousand and seven, two thousand and eight, I can credit to you for planning that little seeds. I was hoping you could tell us a little bit about your background and experience and copywriting and then, you know, some some tips and tricks to help people with either writing for their website or hiring somebody to write for their website. So sometimes you need a helping hand exactly, and so that's why I wanted to talk to you today. Yeah, a hundred percent, and you got to feel for those people because, through no faults of their own, they're just a little overwhelmed. We'd all have the most hopeful, energetic sort of plans in mind and then as soon as it came time to collect the information, particularly the text to put on the website, it seemed like it was the most unholy nightmare for every single person. And I'm sure, lay if your recall, people would be very, very excited to sign up with us to get a new website. Websites not see and I was one of the main things she did. Laurie's extremely familiar with the problems, pains and issues of setting up a website, maintaining a website, because we actually used to work with Laura. Websites not see a marketing we're very lucky this week because I am joined by a copywriting expert, Lauria or Cowski, and before I give you over to Laura to talk to, I just wanted to tee this up a little bit. This is the websites to see a podcast where we help Canadian small businesses build and maintain an effective website and online presence.